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Trust is the belief by the trustor that the trustee is capable of delivering on a promise.
Trust is the belief by the trustor that the trustee is honest and fair and will not exploit the trustor's vulnerability.
Giving trust involves taking a risk. Trying to reduce the risk means possibily reduing the trust involved in that relationship.
Honesty and timing are key factors in building and rebuilding trust. Be truthful and realistic. Communicate.
Transparency. You need to dare to bare it all in the relationship and put yourself out there.
Practice what you preach. Lead by example.
If you start with trust and stick to it, others will follow. Trust can be part of the DNA of what makes up the habits and practices of the culture.